Beachbody Apps
Designed this 9-platform content experience used by over 3 million paid subscribers
The app experience at BODi (previously Beachbody) spanned web, iOS and Android mobile, TV (Roku, Apple TV, Android TV and Fire TV), a stationary bike tablet and Apple Watch. It was available in 5 languages.
My role was a hands-on player/coach, and I led a small team of designers and user researchers. We had a fast-moving product roadmap that utilized a test and learn approach to launches.
Promoted content discovery through personalization
The platform offered 1000s of workout videos, fitness programs, recipes, meditations, and more.
The focus of many features was driving content discovery through personalization. We featured a ‘Jump Back In’ module to draw you back into your fitness programs, fine-tuned a suggested workouts module, and explored AI-driven quizzes for recommending relevant fitness programs.
Almost every feature was designed and launched across all 9 platforms.
Launched new platforms, such as a bike tablet
While we launched many cross-platform features, we also introduced brand-new platforms.
An example was a new stationary bike launch. The bike had a 21.5” screen and the embedded app connected with the bike hardware to show stats like cadence, speed and calories burned. The app offered live news streams, live interactive workouts, scenic rides, and a huge library of cycling workouts.
Learn more about this launch.
Led full platform redesigns, such as a unified redesign of our TV apps
I also led various full platform redesigns. We created a new unified design for Beachbody’s 4 TV apps, adding a number of new features such as search, favorites, and gamification, and creating a TV-specific Design System.
Launched countless cross-platform features, such as search
A search feature included workouts, programs, recipes, and physical products. This project challenged us to think through how to ideally prioritize content, enable filtering, and group content intuitively into categories.
Created community to support health journeys
This platform enabled users to track activity, share progress, and support one another. We designed both the participant and community manager interfaces.
After the launch, our NPS score for the product rose from -20 to 50. Active communities grew 4x to around 45,000 and total active users grew from around 100k to 400k.
Overall, 6 million participants have used the platform.
Designed live video experiences
Users could use their camera to capture their own video and potentially appear in the background of a workout video (see the phone with the landscape orientation). In a separate feature, users could also comment and reach in live video with a trainer as well (see the phone with the portrait orientation).
Envisioned an AI chatbot
Finding the right fitness program was a important driver of retention. So the goal of this chatbot was to help users find a program based on their unique needs. It asked multiple choice and free-form questions about users’ fitness preferences then would recommend a fitness program.
The app has been awarded with honors such as Best Workout App by CNN. Users have streamed over 20 million minutes of video.
I’d love to hear from you
Email me at andrewturrell@gmail.com to chat about a role or project. I’m open to full-time or freelance.