Beachbody Apps
Designed this 9-platform app experience used by over 3 million paid subscribers
The app experience at BODi (previously Beachbody) spanned web, iOS and Android mobile, TV (Roku, Apple TV, Android TV and Fire TV), a stationary bike tablet, Apple Watch and more. It was available in 5 languages.
My role was a hands-on player/coach, and I led a small team of designers and user researchers. We had a fast-moving product roadmap that utilized a test and learn approach.
Promoted content discovery through personalization
The platform offered 1000s of workout videos, fitness programs, recipes, meditations, and more.
The focus of many features was driving content discovery through personalization. We iterated on prioritization and layouts around content, and explored AI-driven quizzes for recommending relevant workouts.
Almost every feature was designed and launched across all 9 platforms.
Launched new platforms, such as a bike tablet
While we launched many cross-platform features, we also introduced brand-new platforms.
An example was a new stationary bike launch. The bike had a 21.5” screen and the embedded app connected with the bike hardware to show stats like cadence, speed and calories burned. The app offered live news streams, live interactive workouts, scenic rides, and a huge library of cycling workouts.
Learn more about this launch.
Led full platform redesigns, such as a unified redesign of our TV apps
I also led various full platform redesigns. We created a new unified design for Beachbody’s 4 TV apps, adding a number of new features such as search, favorites, and gamification, and creating a TV-specific Design System.
Launched countless cross-platform features, such as search
A search feature included workouts, programs, recipes, and physical products. This project challenged us to think through how to ideally prioritize content, enable filtering, and group content intuitively into categories.
Created community to support health journeys
This platform enabled users to track activity, share progress, and support one another. We designed both the participant and community manager interfaces.
After the launch, our NPS score for the product rose from -20 to 50. Active communities grew 4x to around 45,000 and total active users grew from around 100k to 400k.
Overall, 6 million participants have used the platform.
Motivated usage through incentives
I led the design of a gamified experience to incentivize usage and drive retention on the Beachbody / BODi platform. This featured required the design and creation of 500+ unique badges and the design of a myriad of user flows across all platforms.
10 million badges have been earned to date, and the launch led to a 18% engagement lift.
Envisioned an AI chatbot to discover new content
Finding the right fitness program was a important driver of retention. So the goal of this chatbot was to help users find a program based on their unique needs. It asked multiple choice and free-form questions about users’ fitness preferences then would recommend a fitness program.
The app has been awarded with honors such as Best Workout App by CNN. Users have streamed over 20 million minutes of video.
I’d love to hear from you
Email me at andrewturrell@gmail.com to chat about a role or project. I’m open to full-time or freelance.