Revitalizing the Beachbody ecomm experience
Led the design of the websites and apps that drove $800m/year
Shakes, subscriptions, gear, bikes and more
I led the team that designed the ecomm experience at Beachbody (which recently rebranded to BODi), including core conversion flows, campaign experiences, marketing funnels, account management tools, and more.
Iterated on cross-platform subscription funnels
Our video subscription was one of our key products, and the display of our subscription offers was a critical step to acquisition. We designed and tested many layouts, ways to show pricing, and wording, on various platforms and around the various offers.
Created a new nav structure and design
We launched a new nav after a lengthy process of cross-platform brainstorms, collaborative sketching sessions in Figjam, and various rounds of usability testing.
Drove conversion through checkout optimization
We designed a full checkout experience, customizing it for different product and shipping types, payment methods, as well as promo codes and discounts.
Conversion rate increased by over 2x after launch.
Created and managed a Design System
My team collaborated with Engineering, creating a robust, global library of module components, colors, fonts, grid rules, and form elements.
Envisioned various innovative features, such as an AI chatbot to recommend programs
In addition to subscribing, customers could pay a 1-time fee for individual digital fitness, nutrition and wellness programs. To help users find the right program for them, we envisioned a AI chatbot that would ask multiple choice and free-form questions, and recommend a program.
Drove retention with an optimized win-back flow
We had over 400,000 nutrition supplement subscribers, and we redesigned the cancellation flow by giving subscribers alternatives to cancelling.
The new flow retained 5% of subscribers. Learn more >
I’d love to hear from you
Email me at andrewturrell@gmail.com to chat about a role or project. I’m open to full-time or freelance.