Hi, I’m Andrew!
I lead Product Design and UX teams in a player/coach role and am also a hands-on designer.
I’ve been trusted by brands big and small.
I led Design for a leading consultancy
At Myridius, I’ve led B2B and B2C projects and pitches for a variety of clients in the healthcare, travel and finance spaces, many of which were AI-powered.
I led the Design team at BODi
(previously Beachbody).
A 9-app platform for 3m paid subscribers
B2B SaaS platform for 250,000 small businesses
An ecomm experience driving $800m in yearly revenue
A multi-platform health community of 6m users
Oversaw the UX for an app that used beacons to guide you through the Samsung 837 interactive space in New York.
Samsung 837 companion app
I’ve led agency design teams and done solo design projects in various roles.
SaaS • B2B • Media • Ecomm • Fintech • Digital Strategy
Led research, acquisition strategy and UX for a fintech startup launching an app that taught kids smart spending habits
A fintech startup app
Oversaw the UX of an internal site used by Netflix and their brand partners. The new site reduced team overhead by 90%
Netflix brand portal redesign
Led strategy and design of an internal platform for creating sales presentations
Hulu’s internal sales app
Redesigned this car selling and research website, improving visit frequency and bounce rate
A new Edmunds.com
Oversaw the UX of a robust, internal CMS platform used by Netflix, BET and other brands
SaaS content management product
Led strategy and UX for a new positioning and product design for RW3’s Culture Wizard, a corporate learning platform
B2B SaaS content platform redesign
I led design teams and projects, in a player/coach role, at digital agencies.
SaaS • B2B • Media • Ecomm • Fintech • Digital Strategy
I’m a one-stop shop for the full design lifecycle.
Balancing business and user needs, and navigating stakeholders
Design Strategy
Mapping out and iterating on low-fidelity flows and page UI, aided by AI tools
UX
Bringing a high-standard of quality, polish and innovation with the help of AI tools
Visual Design
Elevating design teams’ potential in a player/coach role