Enabling the B2B use of the Netflix brand
Designed a brand site to improve efficiency and access for Netflix and their partners
We started with a workshop
Netflix needed a new site to provide their partners with easy access to their brand-approved assets, for the company branding but also its massive library of shows and movies.
The goal of the new site was also to make it easier for partners to request and get access.
My team led the strategy and the UX phase of the project. We started with a workshop to understand Netflix’s internal teams and their partners, as well as their needs and use cases. We then did user and stakeholder interviews.
Mapped out workflows
A key task was understand current workflows and pain points, so that we could design an experience that alleviated these challenges. So we diagrammed various internal workflows around getting translations and partner requests.
Enabled site management
In addition to designing the partner experience, we also designed the workflow for internal Netflix employees to upload and manage assets.
Through our internal CMS tool, Scarlet, we created a platform for Netflix to use on an on-going basis to manage their content.
A simple, clean experience
The final design was simple, clean and reflected Netflix’s brand. Page templates ranged from simple (like above) to complex, with lists of styles and usage guidelines.
The results
The launched site drove the efficiency that Netflix was looking for. Through improvements in workflow, partnership request overhead dropped by a factor of 10.
I’d love to hear from you
Email me at andrewturrell@gmail.com to chat about a role or project. I’m open to full-time or freelance.