Hi there!
I’m a versatile product design and strategy leader, and have led teams of 20+ designers, researchers, strategists and UX writers.
I have a track record of leading innovative digital initiatives that drive business value, and have been trusted by brands large and small, such as Samsung, Netflix, Audi, and Roku.
Personally, I live in Los Angeles and am a proud husband and dad to 2 boys.
Please email me at andrewturrell@gmail.com to see my portfolio or just to chat!
Beachbody
I led the Beachbody Product Design and User Research team for 4 years, scaling the team to 20 and overseeing the design of our experiences for content/video, connected devices, ecommerce, B2B, health and fitness tracking, and community experiences.
Samsung
Designed the companion app for the Samsung 837 space in New York, enhancing the physical experience around connected home, VR and AR experiences and live events.
Audi
We worked with Audi’s innovation team to redefine their sales and customer experience. I led the research and design visioning work, doing digital ethnography research and other qualitative methods. The Audi team called our work the “gold standard” of research and strategy that they’d seen done.
Netflix
Designed Netflix’s partner portal, the place where their partners from across the globe access brand and program assets.
