Hi, I’m Andrew!

I bring the strategic thinking of a design leader and the expert execution of a senior, hands-on designer.

I’ve run Design teams as a player-coach for 10+ years, and now I lead teams and do freelance design and consulting work for DTC platforms, SaaS products, AI-powered tools, mobile apps and more, across the entire design process:

Product Strategy

I define strategies that deliver business impact while meeting user needs

CX & UX

I map out customer journeys and UX solutions, and uncover impactful AI opportunities

Visual Design & Creative

I deliver high-quality UI and design systems while driving a clear creative vision

Team Leadership

I elevate a team’s potential by fostering clear communication and leading by example

I’ve been trusted by brands big and small.

I’m currently freelancing – designing AI-powered products, apps and more.

I’m an experience design leader ay Myridius, app design lead for a health and fitness company, founding designer for a 0-1 SaaS project management product, and am working with B2C brands like Sundance, Stately and Wild Alaskan Company.

Case studies are available upon request.

2018 - 2024

I led the Design team at BODi / Beachbody in a hands-on role.

A 9-app platform for 3m paid subscribers

B2B SaaS platform for 400,000 small businesses

An ecomm experience driving $800m in yearly revenue

A multi-platform health community of 6m users

I was a hands-on strategy and design lead at various digital agencies.

2012 - 2018

Netflix internal B2B brand portal redesign

Fintech app research, strategy and app design

Hulu internal platform for sales presentations

A B2B SaaS edtech platform redesign

Samsung in-store mobile app design

Interested in working together or want to see some case studies? Reach out!

Logo design from Vecteezy