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Strategy Projects
I’ve had years of experience leading projects through strategy, research and execution phases. The projects below started with a workshop and research, and ended with dev handoff.
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A family-friendly finance app
Strategy, research and design for a startup
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Innovation around Audi car-buying
Research and strategy around Audi’s sales approach to help them meet buyers’ needs
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The Coach Office
Designed a robust suite of B2B tools used by Beachbody’s 250,000+ resellers
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An omni-channel redesign
Reimagined Jockey’s revolutionary bra purchasing funnel
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Nutrition subscription win-back
Designed an experience to keep users from unsubscribing from Beachbody’s nutritional supplements
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Roku.com redesign
Optimized discovery and conversion, while adding new products to the site
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A new Edmunds.com
Redesigned this popular car selling and research website
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'Jump Back In' feature
Helped Beachbody users jump back into their fitness programs
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BET.com redesign
A new site with video streaming, live event sales and info, and digital content
I’d love to hear from you
Email me at andrewturrell@gmail.com to chat about a role or project. I’m open to full-time or freelance.
I’d love to hear from you
Email me at andrewturrell@gmail.com to chat about a role or project. I’m open to full-time or freelance.