Strategy Projects
I have years of experience leading strategy and research initiatives for B2B and B2C clients across a range of industries. My work is grounded in a human-centered approach, built on the belief that meeting user needs ultimately drives business success.
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A family-friendly finance app
Strategy, research and design for a startup
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Innovation around Audi car-buying
Research and strategy around Audi’s sales approach to help them meet buyers’ needs
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Corporate learning platform
Redesigned a cultural learning product for helping employees work with global teams
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An optimized digital experience for Roku
Created a new vision for the Roku.com experience, while adding new products to the site
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A new Edmunds.com
Redesigned this popular car selling and research website
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BET.com redesign
A new site with video streaming, live event sales and info, and digital content