Hi, I’m Andrew!

I bring the strategic thinking of a design leader and the expert execution of a senior, hands-on designer

I've been a player-coach leading teams of up to 20 designers at companies driving $800M in revenue, and I bring that experience and perspective to consulting and freelance design engagements.

My sweet spot is working with small companies and startups that need someone communicative, fast, and autonomous—someone who can execute beautifully while thinking strategically, with experience across diverse industries, roles, and contexts.

I handle the entire design process, from strategy to the final pixels.

Helping you determine what’s right for your business and users, while mapping out a solution.

UX & Strategy

Bringing a high level of polish and innovation with the help of AI tools

Creative & UI Design

Using no-code solutions like WebFlow and SquareSpace to launch your site

Website Building

Staying organized and on schedule, leading a team and managing stakeholders

Project & Team Leadership

Case Studies

App redesign for a leading health & fitness company

I was the lead designer for this app redesign that included a personalized meal plan product and digital fitness programs.

See case study

A SaaS project management platform launch

I was the sole designer for an MVP product launch, creating the UX strategy, the final UI, and design system.

See case study

Driving acquisition via marketing landing pages

Wild Alaskan Company is a DTC subscription brand delivering premium Alaskan seafood directly to customers. I designed conversion-focused landing pages to drive users into their subscription funnel and built them in Webflow.

See case study

A new credit card management platform for retailers

My client was a financial company that issued and managed credit cards for retailers. This platform enabled retailers to monitor the use of their customers’ accounts, get reports, review fraud cases, and get training.

CASE STUDY COMING SOON

A start-up edtech launch

I consulted on the MVP design of an edtech platform for beauty professionals, including UX, visual design and design system.

CASE STUDY COMING SOON

An amateur filmmaker platform redesign

I redesigned the website for Sundance Collab, a digital space for artists to learn, connect and get resources to create.

An AI-powered strategic insights platform

I did product strategy, UX and UI, as well as the branding and color palette for this platform for generating AI-powered strategic insights via social listening, 3rd party sources, and 1st party research and data.

CASE STUDY COMING SOON